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Media Relationships
The Issue
Across Canada, veterinary professionals (veterinarians and veterinary technologists/technicians) are increasingly concerned with the current state of the veterinary profession and its future. This is a topic that is highly complex, with multiple factors at play, and many people involved in the conversation.
Conversations about this topic are taking place daily through a wide variety of media channels, with a wide variety of focus areas. While these conversations are necessary, and sometimes positive, others are complicated, and can potentially exacerbate an already ‘wicked problem.’
Why It Matters
Many factors and people contribute to the health and well-being and affect the lives and livelihoods of veterinary professionals and practices across the nation. Some factors (including but not limited to the workforce shortage) are negatively impacting veterinary mental health and well-being. This affects the quality of life of veterinary professionals and the quality of veterinary care that is provided to clients, patients, and the public at large. This is a highly complex and deeply personal conversation for many veterinary professionals.
Conversations about mental health and well-being require an extra level of sensitivity. Being open about one's mental health takes courage and is important to help destigmatize and improve everyone's knowledge and awareness. The Canadian Veterinary Medical Association (CVMA) appreciates, applauds, and supports those veterinarians who have spoken and continue to speak openly about their mental health and well-being.
The CVMA also appreciates that reporting and communicating about these emotionally charged, complex situations can be a source of hope, optimism, and support, and, at the same time, hold risk of harm to all people involved.
The CVMA prioritizes communication in a healthy, safe, and integrity-based way which includes creating and building relationships that are committed to the same positive outcomes.
Development of Resources to support members in communicating with the media started in March 2022 and is ongoing.
Media Relations Task Force – Subcommittee of the Wellness Advisory Group
Further Resources:
If you or someone you know are experiencing thoughts of suicide or self-harm, please know that help is available. Connect with the Suicide Crisis Helpline available 24/7/365 by calling or texting 988.
These resources are also available:
- CVMA Veterinary Health and Wellness Resources
- A web-based collection of resources to help you better understand and manage your health and well-being.
- Peer Support:
- Togetherall is a clinically moderated online anonymous platform available 24/7 for all Canadian and student veterinarians. Find more information or join here.
- Employee Assistance Support:
- Talk with a mental health professional as part of your VMA Employee Assistance Plan (EAP). Find a list of VMA EAP contact information here.