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Establishing Your Online Presence: Step-by-Step Guide on Launching an Ecommerce Website

Jun 26, 2023

While online retail sales have declined, they remain well above pre-pandemic levels. As a result of the pandemic, Canadians have become increasingly dependent on retail ecommerce platforms.

Moneris, a long-time affinity partner of the Canadian Veterinary Medical Association, advises, investing in ecommerce can be a valuable addition to your revenue stream. People can order everything online from cat food to dog toys — without ever leaving the comfort of their home. The strength of ecommerce lies in its convenience as potential people can find your practice from anywhere with an internet connection. To help you get started, Moneris wants to share with you a step-by-step guide for your veterinary practice.

Step-by-step ecommerce guide

Before anything else, you need to lay the groundwork with some pre-launch preparation. The best way to start involves a plan, similar to an overall business plan, specifically focused on ecommerce. It doesn’t need to be complicated. However, it does need to outline the essentials for getting up and running online.

Now that you have laid the groundwork, the next step is to choose the right ecommerce solution for your practice. Every practice has specific needs, whereas different platforms have their strengths and weaknesses. An essential factor in selecting the best ecommerce solution is whether it offers the right features for your practice.

While you could whip a website together in minutes, without a proper launch strategy, you run the risk of losing out on potential opportunities. With an organized approach to launching your website, you’ll set up the online business aspect of your practice for long-term, scalable success.

Accept all online payment methods

With the expansion of ecommerce and the need for secure payment methods, more people are embracing digital wallet payments.

Digital wallets have seen a surge in popularity in the last few years, not only for the security they provide but also for the great convenience involved.

To meet the changing preferences of customers, it’s important to evolve your website and provide a smooth experience. While a mobile-friendly website is a big part of it, you also have to offer a seamless checkout experience with alternative payment methods.

Moneris sales representatives are committed to helping CVMA members meet the needs of their practice today and in the future. For more information, please contact them at 1-888-552-0341.