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3 Keys to Refresh Your Practice Website and Attract More Clients
May 1, 2020
Spring cleaning presents practices with a great time to shine the shelves, clean behind the fridge, and freshen things up for the year ahead. Why not refresh your practice website in the process to engage and attract more clients? Here are 3 tips:
1. First Impressions Matter — Make Yours Count!
According to Harvard Business School, people form opinions about others in 7 seconds, and 55% of people base their opinions on how you look. When it comes to your practice website, studies by Northumbria University show that 94% of website first impressions are design-related, and over 50% of users won’t recommend a business if their mobile website is poorly designed. This means, it’s more important than ever that you showcase the professionalism and trustworthiness of your practice with a clean, easy-to-use, and mobile-friendly website. To do this, you’ll need to carefully consider things like image and colour choices, navigation simplicity, and accessibility of priority content to make sure it’s easy for clients to move around your website, find what they’re looking for, and understand exactly who you are as a business.
2. Tell Clients Exactly What to Do A top-performing website is not only visually appealing.
It must be effective in achieving your business goals. Whether your goal is to attract new clients and book more appointments, or engage existing users and increase compliance, you must put your website to work for you. Through clear, goal-driven calls to action, you can gently guide clients toward the activities you would like them to complete and offer an excellent user experience in the process. A well-designed call to action will leave the user feeling satisfied that they were able to achieve their online mission, and leave you feeling satisfied that your investment is paying off.
3. Provide Valuable Pet Health Content Research shows that pet owners view veterinarians as trusted sources of pet health information.
As an example: According to Packaged Facts, 62% of pet owners expressed the greatest degree of trust in pet food information from their veterinarians. Providing valuable pet health content on your website on a regular basis shows both existing and prospective clients that your practice is a primary source of trusted pet health information, which keeps people returning to your website to help boost engagement and increase appointments.
The challenge of any website refresh, of course, is time. As a done-for-you solution, LifeLearn WebDVM websites are custom designed to make you stand out from the competition and book more appointments, and LifeLearn’s proven implementation process makes set-up a breeze.
For more info or to book your free WebDVM demo, call LifeLearn at 1-800-375-7994, ext. 1